| GENDER |
|
Male |
72%
|
|
Female |
28% |
| |
|
| MARITAL
STATUS |
|
Single |
12%
|
|
Married |
88% |
| |
|
| AVERAGE
AGE |
|
Average age |
38 |
| |
|
| INCOME |
|
Under $100,000 |
16% |
|
$100,000+ |
26% |
|
$150,000+ |
31% |
|
$200,000+
|
15% |
|
$250,000+ |
12% |
| |
|
| PROFESSIONALS |
|
Executive/Upper Management |
16%
|
|
Financial Services |
17% |
| CEO,
Chairman, Board of Directors, Partner, Owner, SVP, VP |
14% |
|
Self-Employed/Business Owner/ |
11% |
| |
|
| REAL
ESTATE |
|
Own at least one residence |
76% |
| |
|
|
| PURCHASED
SPIRITS/BEVERAGES |
|
Readers Who |
|
|
Drink/Purchase Distilled Spirits |
98% |
|
Drink/Purchase Wine |
89% |
|
Drink/Purchase Beer |
36% |
| |
|
| PURCHASED
CIGARS |
|
Smoke/Purchase Cigars |
86% |
|
| AUTOMOTIVE |
|
Own luxury vehicle |
68% |
Audi, Aston Martin, Bentley, BMW,
Cadillac, Infiniti, Jaguar, Lexus, Mercedes-Benz, Porsche, Saab,
Spyker, Volvo
|
| TRAVEL |
|
Propensity for the travel
|
84% |
|
Interest in foreign travel
|
79% |
| |
|
| FITNESS |
|
Propensity for the fitness
|
57% |
| |
|
| ART
& ART-PROPENSITY |
|
Interest in the cultural arts
|
47% |
| |
|
|
